Europe hosts some of the most successful toy manufacturers in the world, and is a healthy market for those based outside the region as well. Toy companies in Europe continue to design toys that are technologically advanced, and to iterate and improve on conventional toy products as well. Between now and 2024, the global toy market is expected to grow by $8 billion, with an overall CAGR of 5%. While the coronavirus is having a dampening effect on consumer discretionary spending, its impact on the toy industry is mitigated somewhat by the need to keep children entertained and active during the pandemic. With many schools around the world temporarily closed or holding online lessons, parents are looking for toys and games that will teach children new things and provide stimulation.
Atlas Games
Clementoni
Based in Recanati, Italy, this European toy company has been in business for almost 60 years and exports its products to over 80 companies. Clementoni makes toys for children aged 0 months to 12 years and older, including baby toys, educational games, scientific games, tablets, and more. The company’s toys are designed to help children develop skills in the areas of logic and observation abilities, manual skills and tactile perception, creativity and imagination, memory, knowledge and understanding of the world, and hearing perception. Clementoni is also famous for its line of puzzles, with numerous offerings for both children and adults. The majority of the company’s production is done in Recanati, where its main factory is located.
Based in Billund, Denmark, LEGO is one of the most recognized toy manufacturers in the world and certainly one of the largest toy companies in Europe. Its products are sold in over 130 countries via its branches and subsidiaries throughout the world. The company frequently works in partnership with major players in the entertainment industry such as Minecraft, Disney (Marvel, Star Wars), and more. The company also creates products under the Lego Movie umbrella, including its Ninjago and Batman-themed products. The group operates approximately 200 retail outlets in Europe and the US, with over 18,000 employees across 15 countries.




